Villajoyosa’s Colourful Houses

Tucked along the sun-drenched Costa Blanca lies one of Spain’s most eye-catching towns — Villajoyosa. Famed for its colourful seafront homes, this charming fishing village just south of Benidorm has become a favourite among travellers and photographers alike. But these vibrant buildings are more than just pretty façades — they carry a story as vivid as their paint.

A Legacy from the Sea: Fishing Village Traditions

This post may contain affiliate links. If you book through them, I earn a small commission. There is no extra cost to you. Thanks for supporting the site! Learn more.

The tradition of painting homes in bright colours dates back to Villajoyosa’s early days as a working fishing village. Fishermen would head out before sunrise and return late, sometimes after days at sea. They began painting their houses in bold, distinctive colours to help them spot home from the water — especially in fog or poor weather.

These colours were a beacon, guiding them back to shore, family, and safety. It’s a humble but powerful tradition that still shapes the identity of this Costa Blanca town today.

A Town Built on Colour and Character

Over generations, families maintained the same colours, passing them down like a heritage. Each hue became part of the town’s living story — a symbol of pride, identity, and belonging.

As you stroll through Villajoyosa Old Town, the rainbow of painted houses creates a stunning contrast against the blue Mediterranean sky. You’ll find shades of coral, lemon yellow, sea blue, and brick red, each with their own personality.

Beyond the colour, Villajoyosa has much to offer:

  • A rich chocolate-making history, home to the famous Valor Chocolate Museum and factory.
  • A unique live show experience at the Gran Circus Maximus — a dynamic blend of circus, theatre, and special effects that brings Roman-inspired spectacle to the Costa Blanca.
    Perfect for families or anyone looking for an unforgettable evening in Villajoyosa. Get your entry tickets here
  • Ancient roots, with Roman and Moorish influence evident in its layout and architecture.
  • Local fiestas, like the epic Moros y Cristianos in July — a must-see for culture lovers.

🌿 Explore Villajoyosa on horseback with panoramic sea views.
Take a guided horseback riding excursion through the mountains surrounding the town, where you’ll enjoy fresh air, peaceful trails, and spectacular views of the coastline. This unique 1 hour experience is perfect for families, couples, or solo travellers looking to connect with nature.

Whether you’re drawn by its colourful Spanish village charm or simply looking to explore a more relaxed side of Alicante, Villajoyosa delivers the perfect blend of history, coastal beauty, and authentic Spanish life.

📍 Planning Your Visit?

Villajoyosa is just a short drive from Benidorm or Alicante, making it an ideal stop on your Costa Blanca road trip. It’s a great place to slow down, soak in the colours, and enjoy fresh seafood with your toes in the sand.

🌴 Ready to explore more Costa Blanca gems?
Check out our full guide to the best towns to visit in Alicante.